“NO pain, no gain” may be a hackneyed catchphrase in the beauty and aesthetics sector, but it’s also what business players like the tandem of husband and wife John Philip and Luisa Lipnica had gone through in penetrating this very tough industry.”O pain, no gain” may be a hackneyed catchphrase in the beauty and aesthetics sector, but it’s also what business players like the tandem of husband and wife John Philip and Luisa Lipnica had gone through in penetrating this very tough industry.
Their company, Idara Aesthetics, was established in 2017 as the wellness clinic in the Philippines of Idara, a manufacturer of skincare products in Thailand that exports to neighboring Southeast Asian countries like Laos, Vietnam, and Cambodia. The latter is a business owned by the family of Philip’s auntie based in Thailand. It was incepted 21 years ago with the old corporate name 3P Cosmetic changed to Idara in 2010.
“Then came the time that she wanted to penetrate the Philippines. So she asked if we could market Idara Thailand here. I said we didn’t have any idea on cosmetic products,” he told the BusinessMirror in mixed Filipino and English.
Both nurse by profession, the couple decided to put up a drip business instead six years ago—thanks to the P200,000 loan from Philip’s credit card provider. Called Idara Wellness Lounge located in a commercial space of the condominium they reside in Timog, Quezon City, their first beauty venture offered gluta drips for whitening, slimming and detox. Also, it served as a distribution channel for Idara Thailand products.
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